In December 2008, I travelled to Munich for the top-of-the-table Bundesliga match-up between Bayern Munich and Hoffenheim. My friend Stephan Hoefig wanted me to meet his brother Michael, who heads up the Goethe-Instutut’s language department in Atlanta, Georgia.
Michael is one of those characters, who one assumes never sleeps and dreams up creative education projects for fun. He’s a live wire football-freak, and he jumped all over The Ball’s mission with the result that Spirit of Football CIC and Todo Aleman signed a strategic partnership.
Michael connected us to Goethe-Instituts in Sub-Saharan Africa and here we are at the Bambino School, with Kirstin Pagels, Director of the Goethe Institut in Lilongwe. We quiz the packed auditorium on their (German) football knowledge:
“Where is the next women’s World Cup?”
“When has Germany won the World Cup?”
“Which historic walls was The Ball 2002 kicked over?”
“Where did The Ball’s journey begin this year?”
We’ve learned on this journey that many children in Africa have a strong knowledge of football. They know the teams that play in the top leagues in Europe. They know which country a top player comes from and can even point to where that country is on a map. We’ve visited academies like Right to Dream in Ghana, that has an entire curriculum based on football.
The Ball is an educational opportunity. Young people love football. We want to develop a comprehensive, interactive fun education experience based around The Ball. Children can learn about the histories, geographies and the cultures of the places that The Ball travel through. They can be introduced to important social messages (such as the work of Alive & Kicking and Special Olympics) at the same time.
In Johannesburg, during the World Cup, we are due to lead workshops for 80 children that the Goethe-Institut are bringing in from all over Africa. We hope that each and every one of us can have fun together and learn something too.