“Pomp and pageantry will welcome you in Lome tomorrow and we need to create some magic around The Ball”, says DHL’s PR guru Sammy Duodu. The Ball is going to meet the Togolese Minister of Sport in an official ceremony at the border. Sammy sources a polystyrene box and decorates it with DHL tape, a DHL sticker and lines it with comfortable yellow silk material to provide extra comfort.
Amazing, (yes, his real name!), is a freelance media expert hired by DHL to help out in Ghana. He assists with filming, logistics and setting up lots of TV appearances. The Ball is all over the press in Ghana and we find out that Ghanaians are mad about football and very interested in The Ball.
The Ball was injured and rushed to hospital in the Ivory Coast. In the intensive care station it received a bandage and a telling off and it was told in no uncertain terms to rest. But rest is one thing that this ball cannot do. The Ball MUST be played in countless games of football all the way to South Africa. It cannot stay in bed. The referees will be waving play on until we get to Nairobi, where The Ball will be re-stitched in the same place it was hand stitched in January by Bernard at Alive and Kicking’s stitching centre.
Let The Ball roll.
Written by The Ball on Thursday, April 29th, 2010