Corporate battles in Abidjan

Abidjan, the capital of the Côte d’Ivoire, is a lively place and the most western looking of any African city that we’ve visited so far. The skyline is dominated by skyscrapers and there are roads without too many potholes. Football advertising boards have been a regular thing in West Africa but not quite as much as in Abidjan.

An advert for travel to the World Cup
An advert for travel to the World Cup

Everywhere you look you can see the big telecommunications companies MTN and Orange slogging it out. MTN is an official sponsor of the FIFA World Cup and they are flaunting that fact. But Orange is the clear winner here. Côte d’Ivoire’s Elephants play in an all orange kit and the huge billboards with players and fans dressed in orange are impossible to miss. They are especially effective since everyone’s focus is turning to the World Cup now.

Written by on Thursday, April 15th, 2010

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The Ball 2014 left England on 9th Jan 2014 and headed to the World Cup in Sao Paulo, Brazil.

The Ball 2010 left England on 24th Jan 2010 headed to the Opening Ceremony in Johannesburg, South Africa.

The Ball 2006 travelled from London to the Opening Ceremony in Munich, Germany.

The Ball 2002 was carried 7000 miles across Europe and Asia to the World Cup finals in Korea & Japan.