The ceremonial start of the FIFA World Cup Trophy Tour took place at FIFA HQ today. Ray Stubbs, who recently left the BBC, introduced the speakers including Sepp Blatter, Muhtar Kent, chairman and CEO of Coca-Cola and legendary Cameroon striker, Roger Milla. But it was left to Joseph Tripodi, a marketing guy from Coca Cola to outline their plans…
Update: it seems you can now watch an archived copy of the live stream at the FIFA website – click on the link in the middle of the page to open a popup window that contains the video.
Okay, so the trophy will visit a lot of countries, incuding every African country. Which is nice. And they’ve chosen Somalian rapper K’naan to write the theme tune. Here’s what he sounds like…
However, the tour itself was perhaps the least interesting thing that Coca Cola announced… what I liked most was what they call the Coca Cola Celebration Award, which will be awarded to the the footballer responsible for most popular post-goal celebration at the World Cup – as voted for by the public. Each time a goal is scored which is followed by a celebration that can be considered a dance, Coca Cola will also donate money (although they didn’t say how much) to their Water For Schools fund.
Sounds like Peter Crouch is going to have to teach all the England players his robot dance if they’re going to qualify for the award…
Written by Christian Wach on Monday, September 21st, 2009
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