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The Ball 2014'


For The Ball 2014, Spirit of Football CIC is proud to have teamed up with the following organisations. If you would like to add your organisation to the list, please contact us!

Pintando a Liberdade

Spirit of Football chose a very special ball to be The Ball 2014. It is a ball made by prisoners in a rehabilitation programme called Pintando a Liberdade, based in the Franco da Rocha penitentiary in São Paulo, Brazil. Inmates get a day of remission for every three days they work and receive a salary that helps support their family too. Watch the video below to learn more and see the impact this partnership is having on the lives of the prisoners.

Special Olympics

“The eye of the world has now turned for a moment to the pitches of Special Olympics football: to their hearts, to their eyes, to their minds, to their skills, to their abilities, to the joy they bring to this sport, to the joy that they can also bring to their communities every day. The Ball helped us tell that story.”
— Tim Shriver, Chairman & CEO, Special Olympics

In Latin America, we will be working with Special Olympics to raise public awareness of their Unified Football initiative, bringing people with and without intellectual disabilities together in communities of tolerance and inclusion.

The Ball teachesThe Ball is lovedThe Ball is hereThe Ball is revered

We make sure that people with special needs are very publicly seen to be included in sport without prejudice. In 2010, the events were publicised internationally and were attended by political leaders who pledged their support on national TV. Watch the video below for an overview of what we achieved in 2010 together…

Special Olympics was able to connect with local communities in an unprecedented way and kick-start their African football initiative. We are working to make The Ball an even more effective ambassador in 2014.

Freestyle Football Federation

Freestyle skills

The Freestyle Football Federation is the governing body for the sport of freestyle football, promoting the sport as a natural approach to developing skill and staying fit. It represents regional and national networks of up to 100,000 freestylers and provides an information portal and social platform that connects freestyle enthusiasts worldwide.

F3 will provide freestylers to entertain crowds and offer tricks workshops to players along The Ball’s route in 2014, adding value to events and leaving a consistent legacy of skills. In 2010, freestylers added their amazing performance skills to The Ball’s videoblog and the most popular video of the 2010 journey features Urban Freestyle Morocco as they show The Ball around their home city of Rabat.


GameChangers is a business communication and brand strategy company that uses improvisation techniques to help clients infuse their brand narratives into the marketplace. Clients include: Live Earth, Disney, Allstate, Kimball International, and United Airlines.

GameChangers collaborates with the Spirit of Football team and its partners to design improvisational brand strategies enabling them to Connect (generate awareness), Adapt (act on opportunities) and Deliver (realize objectives) on a global scale via their participation in the narrative of The Ball.

Flex Interativa

“I’ve spent the last 20 years of my life working with technology and always involved with soccer in Brazil and USA. I really think the project The Ball can make a difference bringing optimism and hope for a youth in need of dreams. I want to be part of this journey.
— Fernando Godoy, Director, Flex Interativa

Flex Interativa is based in São Paulo, Rio de Janeiro and is a specialist in interactive systems development, offering customers the ability to enhance internal processes and make communication faster and less bureaucratic inside and outside the company. Every project, every idea, every feature and every line of our work show our passion for the web and the dynamics and mobility that the internet provides.

The Ball 2018 left England on 25th March 2018 and travelled to the World Cup in Russia.

The Ball 2014 kicked off from England on 9th Jan 2014 and headed to the World Cup in Brazil.

The Ball 2010 left England on 24th Jan 2010 headed to the Opening Ceremony in Johannesburg, South Africa.

The Ball 2006 travelled from London to the Opening Ceremony in Munich, Germany.

The Ball 2002 was carried 7000 miles across Europe and Asia to the World Cup finals in Korea & Japan.