FIFA just announced the offical slogan for the 2010 World Cup, and it is…
Ke nako. Celebrate Africa’s humanity
And so the competition kicks of in earnest. BBC coverage starts in about half an hour on Radio Five Live — you can listen live here and probably on the Five Live Listen Again page once it’s happened. There’s also a page which is being updated with ‘as-it-happens’ information here.
Also, in related news, FIFA just released the design for the 2010 poster — which I personally think is a cracker: