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Children with an Alive & Kicking ball

adidas and PUMA declare truce

Written on Monday, September 28th, 2009 by

Sweetness and light broke out on the 21st September this year as the World Peace Day campaign reached Herzogenaurach…

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Oder auf Deutsch:

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Seems like football was one of the impulses for the founding of the project:

In early 2000, Jeremy Gilley, filmmaker and founder of Peace One Day, was standing on the sidelines of a football (soccer) match in Somalia. Next to him, stood a boy – no older than nine – who was holding a machine gun. Jeremy was struck by the simple fact that football was the only thing in this war-torn country that could overturn conflict and bring people together.

While travelling in the Middle East, a few months later, Jeremy heard further tales of two opposing sides coming together in peace on the football pitch. “I realised then that football was the perfect game to play on Peace Day, in a gesture reminiscent of the Christmas Truce, during World War I, when soldiers from both the German and English sides came out of their trenches to play a game of football.”
[Source]

Big respect to Jeremy Gilley for this amazing campaign.

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